10 November 2021
The pandemic has led to a surge in young people taking a closer look at their financial situations, with members of Generation Z increasingly investing in property to secure their future.
Consequently, changes in financial sentiment, together with the potential for inflation and rate rises to cool soaring house prices, are transforming ‘Generation Rent’ into ‘Generation Buy’.
Further supporting this point are the recent signs that the UK housing market will remain hot, even without the stamp duty holiday that has sustained the property market during the past year.
Such changes in sentiment include growing demand for life assurance, with many younger people recently considering investing in income protection.